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aracı teknoloji
TR
2025Textile company with 50+ employees in Izmir

E-Commerce Platform Migration and Conversion Optimization.

E-CommerceNext.jsAIHeadless

Challenge

The existing e-commerce infrastructure was slow, not mobile-friendly, and converting at just 0.8%. Only 160 sales from 20,000 monthly visitors.

Solution

Migration from Shopify to a custom headless e-commerce platform built on Next.js + Medusa.js. Added an AI-powered product recommendation engine and personalized email automation.

results

Page load time 4.2s → 0.8s

Conversion rate up from 0.8% to 2.4% (3x)

Monthly sales up 3x

Mobile traffic conversion up 400%

A textile company with more than 50 employees in Izmir was hitting serious barriers to growth with its Shopify-based e-commerce site. Despite 20,000 monthly visitors, the conversion rate was just 0.8% — only 160 sales.


Problem


The existing Shopify store was slow (4.2-second page loads), looked bad on mobile devices, and offered limited customization. There were no product recommendations, and email marketing was done manually. The result: high traffic, low conversion.


Approach


We decided to move to a headless commerce architecture: Next.js on the front end (with ISR for fast page loads) and Medusa.js on the back end for a fully customizable e-commerce foundation. We also integrated an AI-powered product recommendation engine and segmentation-based email automation.


Solution


  • Headless commerce architecture with Next.js + Medusa.js
  • Sub-1s page loads with ISR (Incremental Static Regeneration)
  • Mobile-first responsive design
  • AI-based "you might also like" recommendation engine
  • Segmentation-based email automation (abandoned cart, personalized recommendations)
  • Global CDN with Vercel edge deployment

    • Results


    After 3 months on the new platform:


    Page load time: 4.2s → 0.8s (Lighthouse score 35 → 96)

    Conversion rate: 0.8% → 2.4% (3x increase)

    Monthly sales: up 3x

    Mobile traffic conversion: up 400%

    Cart abandonment rate: dropped from 72% to 48%

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