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2025Luxury clothing boutique in Ankara

AR Virtual Try-On for a Boutique Store.

ARAIPythonWeb

Challenge

Return rates on online purchases were sitting at 45%.

Solution

We developed an augmented reality virtual fitting room.

results

Return rate dropped from 45% to 18%

Conversion rate up 60%

Average cart value up 30%

A boutique specializing in luxury clothing in Ankara faced a serious problem in its online sales channel: customers returned 45% of purchased items because they couldn't physically try them on.


Problem


High return rates didn't just create logistics costs — they also eroded customer trust. Shoppers hesitated to buy, held back by the belief that "you can't buy clothes online."


Solution


We built a web-based AR virtual fitting room that requires no app download:


  • Body landmarks via MediaPipe Pose detection
  • 3D garment rendering with Three.js
  • Real-time fabric mapping
  • Multiple size and color options
  • Camera access from the browser via WebRTC

    • Results


    After 6 months of use:


    Return rate: dropped from 45% to 18%

    Conversion rate: up 60%

    Average cart value: up 30% (customers tried different colors and sizes, then bought more)

    Customer satisfaction: 4.8 out of 5

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